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2004.04.10
lexBlog launches
My new company, lexBlog, Inc., launched this last week with the incorporation of our company and the introduction of our Web site. I am confident with professional looking blog sites and a turnkey Internet marketing offering for lawyers deploying the latest in technology at reasonable prices we'll offer true value for lawyers.
As far as marketing, I am going to 'walk the talk.' The best way to market on the net is to offer valuable information to your prospective customers and interact with those folks. So, of course, that means blogging via this blog.
April 10, 2004 in Happenings | PermalinkComments
Lexblog looks like an excellent service. Perhaps it would help to list the prices for the various packages offered please.
As an aside, one issue which associate lawyers may face is that of "authority to blog", that is, the authority from their firm to publish legal updates etc. As a lawyer, I have no problem with it, but as you'll know, not all partners are so minded, let alone technically conversant; some would probably resist individual employed lawyers posting to their own blogs, whether or not expressly associated with the firm, for fear of a loss of control or fear of too greater free release of know-how. I think blogs are here to stay, that the benefits of free release of a measure of know-how far outweigh the perceived disadvantages and that the greater use of blogs by lawyers is both positive and inevitable, but would be interested in your views on this issue.
All the best.
Posted by: rnzde at Apr 18, 2004 1:24:43 PM
Thanks for adding a comment to my blog – it’s much appreciated.
We have delayed putting up prices until we complete entire lexBlog site - we have some additional content to add about the value of our offerings. I agree though that interested parties are best served by seeing the prices. The prices are per month and $200 for lexBasic, $400 for lexPlus and $900 for lexPremium.
As far as associate blogging, the issue you raise is a valid one - not that associates should not be permitted to blog, but that some closed minded, short sighted partners or administrators will not like associates expressing themselves freely. I have addressed this question on the net before and in a presentation to a group of law marketing people.
For me, I believe in hiring talented people and empowering them by turning them loose. If I hire someone who is smart enough to get two degrees, undergrad and law, and pass a bar exam you would think I would allow the person to speak in public. Heck, they are speaking in court, talking with clients, speaking at seminars, writing articles and a lot more. They are representing the firm in all they do. Blogging is just an extension of that. The last thing I want to do is tell an employee I do not have confidence in them so as to stifle their innovation and desire to learn through collaboration.
If I am a partner and have an associate who is willing to spend the time blogging on a niche area, which I should know is going to bring in more work, I would be asking how do I help them.
Another issue is whether something that is said on the blog can be used against the firm later as way of precedent. I supposed anything can be tried, as we lawyers get paid to be creative, but I cannot recall in my 17 years of practice a lawyer using a seminar presentation or article against a fellow lawyer.
Make any sense?
- Kevin
Posted by: Kevin O'Keefe at Apr 18, 2004 7:10:43 PM
