Law blog brings public into law office cockpit
Globetechnology reports Microsoft quietly launched a new site that combines blogs, discussion forums and other technology to improve communications with developers. Channel 9 was created by a group of engineers and "technology evangelists" at Microsoft that is convinced the software giant could do more to promote free discussion with outside developers. The name refers to the audio channel most airlines use to allow passengers to listen in on conversations between flight crew members.
"We think developers need their own channel 9, a way to listen in to the cockpit at Microsoft, an opportunity to learn how we fly, a chance to get to know our pilots," according to a welcome message posted by the site's creators. "Five of us in Redmond are crazy enough to think we just might learn something from getting to know each other. ... Join in, and have a look inside our cockpit and help us fly the plane."
Read on to learn more and how the concept could be applied to a lawyer blog.
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April 10, 2004 in Blogs interact with people | Permalink | Comments (0)
Internet marketing > cost per customer acquisition
Interesting information from Rapport Online, an Internet marketing company, ranking the cost effectiveness of various methods of Internet marketing.
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January 13, 2004 in Blogs interact with people, Internet advertising & sponsorships, Search engine optimization | Permalink | Comments (0) | TrackBack
Blogs > what is a blog?
What is a blog (weblog, their formal name) ? A Web site, usually maintained by one person or small group that is easily updated on a regular basis, has a high concentration of repeat visitors, has its content pushed to subscribers by RSS (really simple syndication) and usually allows for interaction by commenting on the ‘bloggers’ posts. Blogs are often highly focused around a singular subject or theme. The aim is to provide the blog’s readers with a continuous source of news and available resources about a given topic. Maintained by professionals like lawyers, blogs build and enhance the reputation of their publishers.
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December 13, 2003 in Blog basics, Blogs interact with people, Search engine optimization | Permalink | Comments (1) | TrackBack
Feedback from answering people’s questions on the Internet is priceless.
Each month tens, if not hundreds, of thousands of lay people ask legal questions on the Internet. Virtually all the questions go unanswered. Lawyers have a golden opportunity to help some of these people and help themselves by answering some questions via the Internet.
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November 27, 2003 in Blogs interact with people | Permalink | Comments (0)
Go where the people are for Internet marketing
Willie Keeler played baseball for the Brooklyn Dodgers over 100 years ago. At 5’4” he didn’t look like much of a player and the 30-inch, 29-ounce bat he used remains the smallest in major league history.
So when he hit, it was most always a single. But my, what a singles hitter he was: 2,513 of them, a .341 lifetime batting average, and 200 or more hits in eight straight years, a record he still holds with Pete Rose. When asked what his secret was he replied: “I hit 'em where they ain't."
For lawyers marketing on the Internet, it’s just the opposite. You go where they are. “They” meaning people, prospective clients or anyone else who may be impressed by a lawyer’s knowledge, care and experience.
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November 22, 2003 in Blogs interact with people | Permalink | Comments (0)
