Promotional content > lawyer bios
Cast yourself in a different mold than the standard bios you see in law firm Web sites. Sure, you need the standard stuff about where you went to school and what states you are licensed in. But individual bios are a good place on your Web site to distinguish yourself from other lawyers. Start doing this by empahasizing those things that are important to average people as opposed to you and other lawyers. You can even let your hair down a bit while still being professional. Plus, you must kidding if you think people choose lawyers by their law school and whether they won an award in evidence class. And when was the last time a new client asked: “Are you licensed in this state?”
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December 7, 2003 in Web site content: Promotional, Web sites: Keys to good ones | Permalink | Comments (0) | TrackBack
Educational content > must be tailored for your audience
Lawyers need to tailor the educational content on their Web site to the audience they are trying to reach. That means both providing the information your audience is looking for and speaking to your audience in a way that makes them feel comfortable.
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November 29, 2003 in Web site content: Educational, Web sites: Keys to good ones | Permalink | Comments (0)
ABA Study provides support for education based marketing on the Internet
The best evidence that educational based marketing on the Internet may be the most effective means of lawyer marketing is provided by the American Bar Association Litigation Section’s 2002 Report on the Public’s Perception of Lawyers.
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November 27, 2003 in Web site content: Educational, Web sites: Keys to good ones | Permalink | Comments (0)
Writing for Internet > different than writing offline copy
It’s easy to take written materials you may have laying around and get them up on your Web site or blog. But not modified for the Internet, the fact is no one is going to read your content. In addition, users will not to return to your site because of the unpleasant experience they had trying to read what may have been helpful information.
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November 26, 2003 in Web site content: Educational, Web sites: Keys to good ones, Writing for the Internet | Permalink | Comments (0)
Where to find educational content for your Internet marketing
Even when lawyers understand the importance of educational content for their Web sites, they do not publish much on their site because they feel it is too hard to do so. Lawyers look at Web sites chock full of educational content and go ‘Wow, I could never do anything like that.’ Do not sell yourself short.
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November 23, 2003 in Web site content: Educational, Web sites: Keys to good ones | Permalink | Comments (0)
Educational information comes first on your Web site
Two types of content are used on law firm Web sites, promotional based content and education based content. Promotional content tells people about you and your law firm. Education based content provides people with empowering information about the legal issue they are facing. Education based content is by far and away the most important for your Web site.
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November 23, 2003 in Web site content: Educational, Web sites: Keys to good ones | Permalink | Comments (0)
Keys to a good law firm Web site
Creating a good law firm Web site does not have to be hard. It also does not have to be a process you hand off to someone else because you think it is beyond you. By keeping a few key things in mind you'll go a long way to helping yourself.
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November 22, 2003 in Web sites: Keys to good ones | Permalink | Comments (0)
