Yellow pages pay per click targets lawyers

On March 1 SuperPages, Verizon's Internet Yellow Pages website, will launch a redesigned website which includes pay per click advertising that will of course target the lawyer. Better yet they will have lawyers bid against each other to see who is willing to be the greater fool. Funny though that their offline sales force does not like the idea that lawyers can opt out when things do not turn out as planned - the yellow page sales force, who I hold in the highest regard, want to hold lawyers to the annual contract so they can grab their higher commission. Read more about what this 'pay per click analyst' says to see what's coming and what you are going to be hearing from the yellow page folks.

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